This past Wednesday, Feb. 15, 2012, I held a social media and online presence workshop at Western Washington University. You can review the presentation at this link. Here are the main topics I discussed:
- Employers are using Twitter, LinkedIn, and Facebook to not only screen job candidates, but also to recruit them.
- There are many benefits from maintaining an active social media accounts on Twitter and or LinkedIn. You can build a positive and professional personal brand, learn about your field or industry, network with other students and professional, find [unique] job opportunities, and you will have the opportunity to influence others.
- Three challenges of social media engagement are maintaining consistent interaction, keeping track of SM each account, and remembering to be patient with your development using the accounts.
- Twitter and LinkedIn can both connect you with professionals, help you find jobs, and keep up on industry trends.
- Twitter is a place for conversations – to both speak and listen. I get news a lot of my news from Twitter.
- LinkedIn is a great platform to promote your skills because you can write more detailed accounts of the jobs that you have had. Join a specialized group to find people in your field. These groups facilitate networking and discussions about the particular field.
- Be sure to design a strategy that works for you. Start slowly and take time to become familiar with each platform. Remember, patience!
Here are a couple notes that I did not have time to mention during the workshop:
- Vanity search:
- Search yourself on Google and Google images. You can also set up a Google Alert that will send an email to your account whenever your name pops up in their index. This is a good way to monitor your online presence.
- Personalize your request to connect: The purpose of LinkedIn is to build strong professional relationships not to simply have a ton of connections. Even if you know the person, still write in a custom message.
- #FF which stands for “Follow Friday” is a way to promote your followers. Simply add users that you would like to promote to a tweet using the hashtag #FF. See example below:
- Lists: You can group Twitter users together in organized lists. This helps you monitor specific users’ tweets in a seperate feed. I have groups made for WWU students, PR students/interns, Social Media/Marketing pro’s, etc.
Any other tips you can’t live without? Comment below!